Think of social media as a distribution channel through which many people can see your content. In addition expand your presence to a social content networks such as You Tube, Instragram, Sildeshare and Vine. The larger your footprint in the social media the better your chances of filling the top of the purchase funnel with prospects. However Facebook, Google+, Printerest and Twitter should also be part of your brand social identity and if you are looking for partnership in B2B then Linkedin is a great social platform.

 

Don't ignore mobile the growth in moblie device use has been accompained by a transition toward the use of smartphones and tablets for social media engagement. Studies show that as many as 73% users and 60% of twitter users now engage via a smartphone or tablet. Other networks such as instagram,vine and path rely almost exclusively on mobile use.

 

Social media is no longer the medium that your boss might not know about. As more companies leverage the power of social media more employees are expected to become advocates for the company and keep up with their industry. Social media skills are now a must for top employees as they hold the power to influence and become representative for their brands.

 

Social media optimization is considered an integral part of an online reputation managment (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. Social media optimization is not limited to marketing and brand building.Increasingly smart business are integrating social media participation as part of their knowledge management stratgy (ie, product/services development, recruiting, employee engagement and turnover).